On-Site Dealership Consulting · Nationwide
Dealership Consulting From a Former Dealer Principal
Steve Milrot has owned Top-10 ranked stores and managed sales at the largest Audi dealership in the United States. He works on-site with franchise and independent dealers on sales, used-car operations, and F&I — and delivers results you can read on the board.
(863) 634-7988 · No obligation. No pitch deck.
Former Dealer Principal / CEO
He's Sat in Every Seat in the Store
Most dealership consultants have studied the car business. Steve has owned it, desked it, financed it, and taught it — at volume stores and luxury stores, in boom markets and in 2008.
Every engagement is Steve personally, on your floor. No junior associates. No boilerplate reports.
- Dealer Principal / CEO — Top-10 Chrysler dealership nationwide, 4.5%+ net profit on 5,000+ units a year
- Sales Manager, Audi Fletcher Jones — the No. 1 Audi store in the U.S., Audi Magna Elite
- Executive Manager, Sales & Finance — $1M+ annual F&I income per producer
- Chrysler Gold Plus Advisory Council — board member
Where Your Store Is Leaving Money on the Table
Dealership Sales Consulting
- Lead handling and appointment culture that converts
- Desk process and closing discipline
- Repeat, referral, and conquest strategy beyond the showroom
Used-Car Operations
- Sourcing and appraisal discipline that protects gross
- Pricing, aging policy, and turn management
- Reconditioning flow and time-to-line
F&I & Best Practices
- Pay plans that align sales and F&I
- F&I performance, products, and compliance
- Manager coaching and retention systems
Assessment. Execution. Partnership.
Every engagement starts small and earns the next step — flat fees, agreed in writing before work begins.
The Dealership Assessment
1–2 days on-site · Flat fee- Full walk-through: sales floor, used-car line, F&I office
- Written findings, ranked by profit impact
- An action plan you keep — either way
Fee credited if you continue to a Sprint.
The 90-Day Sprint
90 days · Project fee- Implementation of the top priorities
- Monthly on-site visits, remote cadence between
- Manager coaching against agreed KPIs
Scoped to the departments with the most upside.
The Principal's Advisor
Monthly retainer · On-site + on-call- Monthly store visit and performance review
- Direct line for principals and GMs
- Hiring, comp, and strategy counsel
Limited seats — a small number of retained stores at a time.
Pricing: quoted flat after a short call about your store — no hourly meters, no surprise invoices, no long-term contract to get started.
From the People Who've Worked Beside Him
Steve has a rare ability to build strong teams, hold people accountable, and create a culture that consistently produces results… He is the type of leader who leaves every dealership better than he found it.
"Steve demonstrated excellent customer handling skills while achieving sales targets. I enjoyed helping Steve build the Chrysler, Dodge, Jeep and Ram business."
"Steve is an outstanding manager. He is an asset to any organization fortunate enough to have him."
Quoted from written LinkedIn recommendations.
Fifteen Minutes. Your Store. Straight Answers.
Tell Steve what you're seeing and he'll tell you honestly whether an assessment makes sense. If it doesn't, he'll say so.
Email[email protected]
Phone(863) 634-7988
LinkedInsteve-milrot
BaseNewport Beach, California
Service AreaContinental United States